Some critics worry sportsbooks could use AI to make gambling more addictive.ĭr. The sophisticated models used by Vegas sportsbooks power everything from in-game live bets to less obvious things, such as personalized promotions and betting incentives. “And what I was counting on was not that my model would be more sophisticated and have better performance than the big ones that are used in Vegas at the sports books, but that it would give me a slight edge over the rest of the public.” Reporter Derek Staahl asked, “So you just threw a lot of data at it, and then it found the patterns and trends for you?” From there, Jensen decided if he should bet the “over” or the “under.” In Jensen’s case, he showed the software lots of data on past NBA games, and it generated predictions on the total score of each upcoming game. Most betting prediction models use an AI process called “machine learning,” allows software to detect patterns from data independently rather than relying on hand-coded instructions. In a video, he claimed the bot made him $7,000 from two bets on NBA games. YouTuber Siraj Raval used ChatGPT to build a betting model. Jensen said his model was more of an academic project than a money-making enterprise, but other gamblers claim they’ve made significant sums. “I had a 58 percent win rate - needed 53 percent to clear the books and actually make some money.” “I would call it successful,” said Ben Jensen, a data scientist who built an AI model to bet on basketball games during his final year of a master’s program at Arizona State University. Others are building AI betting models of their own. Websites like, an online platform affiliated with CBS Corporation, offer AI-generated betting predictions for a fee. Last year in Arizona, they alone wagered $6 billion.

Some gamblers claim that AI has made them thousands of dollars, and experts say the technology could cause significant changes in the multi-billion dollar industry.

PHOENIX (3TV/CBS 5) - The world of sports betting is undergoing a technological revolution, with gamblers increasingly harnessing the power of artificial intelligence to hone their bets.

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